Customer club management system

 

 

 

A unique, advanced system for managing customers and customer clubs in retail chains. We live in a competitive era, in which managing the company’s relations with its customers is more significant than ever. The customer club system, another Priority system module, is designed for direct marketing and advertising vis-à-vis customers. This measurable tool encourages sales, and retains the company’s regular customers.

 

 

 

 

 

 

 

 

Customer club management system

 

A unique, advanced system for managing customers and customer clubs in retail chains. We live in a competitive era, in which managing the company’s relations with its customers is more significant than ever. The customer club system, another Priority system module, is designed for direct marketing and advertising vis-à-vis customers. This measurable tool encourages sales, and retains the company’s regular customers.

 

Customer club management system

Proper preservation of relations, with a mailing system, for example, will bring customers back to chain stores, increase the purchase basket, and give customers a sense of individual treatment. EDEA offers a full solution for implementing customer clubs in retail chains. The solution originates at the formative stage, in which the company determines the nature of its policy and the club it wants to manage, until development and assimilation of the final product in the chain’s stores and offices. EDEA’s customer club has proven itself in large, leading chains in the Israeli retail market. The system provides the technological tools needed for tracking and realizing members’ rights in the various clubs. Upon identifying the customer at the point of sale by his club card, the software’s campaign system will kick in, and provide the customer with the appropriate benefit under the suitable conditions.

 

  • In various discount campaigns under certain predetermined conditions fulfilled in the system
  • By receiving fixed discounts with each visit to and purchase at the store
  • In accumulating points when purchasing and redeeming them to real money
  • When using prepaid cards loaded with cash value
  • In receiving gift cards that reward the customer (such as on birthdays)
  • In receiving various coupons that spur the customer to make purchases with various discounts in his next visit
  • Managing segmentation of customers, gifts on birthdays, managing customers’ affiliates, and more…

 

Priority’s customer club management module is a broad, comprehensive module, constituting an integral part of the Priority system (not an external module operating and processed with interfaces). The module provides real data in real time enabling you, the customer, to provide your customers with the most suitable campaigns, prices, and benefits. This, while promoting sales in your company, retaining the existing customers and even expanding the customer base!

Creating and registering the customer as a member in the organization’s customer registry is performed at the sales point in real time. From then on, the customer may be identified with each visit to the branch, while maintaining his purchasing history.

Measurable tools have been added to the system for the purpose of researching purchasing habits and history of club customers. This is performed through a detailed report system, giving managers the option of rewarding customers in the most appropriate and effective way, for both company and customer.

Depth of solution:

 

  • Customers may be created and updated through points of sale (POS), the back office or the Priority system
  • Club customers may by created at POS, and enrolled in one or more clubs. The benefits of the clubs may be applied immediately upon joining, as opposed to external systems that depend on interface times
  • Magnetic club card  option of providing a magnetic card (club card) when enrolling the customer. The customer will use this card in future purchases
  • When creating a new cash register customer, enter the various details managed by parameters
  • The parameters are displayed on the creating customer at cash register screen
  • The parameters may be defined as visible fields and required fields for which the columns: “make visible?” and “required field?” are at the user’s discretion.
  • The screen also includes the following fields: branch of enrollment, mailing authorization flag (pursuant to anti-spam legislation), SMS authorization, mail authorization, email authorization; marking of the mailing authorization flag will enable the other three flags by default.
  • When creating a new customer and enrolling him in the club, the system checks the legality of the ID No. and passport, thus obligating cashiers to create the customer in a real manner
  • Search for existing customer at POS will be performed according to the following parameters:
    Name, No., Tel. No., Mobile, and ID No. (search may be performed according to partial data)
  • The search is a phonetic search without regard for order of names; for example, when searching for Yael Cohen, we may search by Yael or by Cohen and receive the same results. The phonetic search is user friendly and prevents double registration of cash register customers
  • When renewing membership in the club, the system will verify that the card does indeed belong to the transaction customer; if not, an error notice will be given, and customer club validity will appear in the transaction screen
  • Club membership is managed according to periods (validity management with expiration alert at end of period) including display of lapses of membership and extensions and renewals performed
  • May also be performed at the POS
  • Priority manages customers on two levels: the customer level, and The club member level, i.e. a customer may belong to more than one club
  • The system knows how to accumulate points when purchases are made, according to a predetermined point value of the Shekel. With each new purchase, points are added to the club customer’s account (displayed in the POS application in real time).
  • The customer may redeem the points as cash, according to a predetermined key, and get a true sense that he belongs to a beneficent, rewarding customer club.
  • Redeeming and managing customer points will be limited in the authorization system according to a general chain decision.
  • In addition, a plan exists for zeroing points that may be timed, as well as a plan for updating points.
  • Frequency of club customer purchasing
  • Accumulated purchases per period (for example, all customers that bought over NIS 1,000 worth over the last month)
  • Items preferred by the customers
  • The customer’s segments will be displayed at the POS
  • A campaign or coupons may be defined for each customer individually, that may be redeemed between certain dates, in conjunction with his birthday.
  • Unique campaigns may be created for clubs and their customers only i.e. these campaign will not apply to random customers who are not club members; thus, customers may be given special consideration, and various clubs provided with appropriate benefits, such as: campaigns for items that suit the senior citizens club, the soldiers club, etc.
  • This mechanism works in accordance with the familiar campaign mechanism, but with consideration for and control over the club categorization.
  • Messages printed on invoices (in this purchase you would have saved… if you were a club customer, etc.)
  • Messages displayed to the cashier during transactions, encouraging the purchase of additional items
  • Defining club membership expiration may also be performed at the cash register.
  • Defining required fields when creating a customer, may also be performed at the POS.
  • Displaying all member data at the POS (expiration, eligibility, points, and more)
  • Managing eligibilities for club customers
  • Accumulation campaigns may be defined according to all transaction parameters; increased accumulation may be given in special cases or accumulation cancelled in other cases
  • Managing campaigns according to clubs and segments (bonus campaigns, increased accumulation campaigns, giving customers coupons, and more…)
  • Managing club pricelist: fixed predetermined discounts.
  • Analysis of club customers’ purchasing history.